Amara Shia Jewelry is a Filipino luxury jewelry brand known for its fine gold, diamonds, and rare gemstones, built on a story of perseverance, faith, and unwavering determination.

The company was founded by Shina Sevilla-Aquino, whose journey began far from the world of luxury jewelry. Born in the mountains of Sarangani Province to a B’laan family, Shina grew up in an environment where basic comforts were scarce and opportunities were limited. As a child, she experienced discrimination and hardship, but those early struggles shaped the values that would later define the brand - hard work, humility, and resilience.

At a young age, Shina learned the fundamentals of business by helping her mother run a small market stall. She balanced school with selling vegetables, carrying heavy produce, and learning how to interact with customers in the marketplace. Even as a student, she developed an entrepreneurial mindset, finding ways to earn small amounts of money through simple sales just to help her family.

Determined to change her future, Shina worked multiple jobs while pursuing her education. From selling small items in school to exploring online reselling opportunities, she continued to learn and adapt. Eventually, she built a small online business selling gadgets, which became her first real step into entrepreneurship.

Jewelry entered her life unexpectedly. What began as personal purchases of gold pieces for savings eventually turned into a business opportunity when she started reselling them online. The demand quickly grew, and over the next several years, Shina built a strong reputation as a trusted online jewelry seller.

Before Amara Shia became the brand it is today, Shina had already accumulated more than a decade of experience in selling and retail, mastering the art of customer relationships, sourcing, and digital selling.

In 2019, the brand Amara Shia Jewelry was formally established and named after her first child. What began as a small online operation gradually evolved into a recognized jewelry brand with both online and physical retail presence.

Behind the growth of the company is also Kristoffer Aquino, Shina’s husband and partner, who serves as the strategic mind of the business. While Shina leads the vision and brand, Kristoffer contributes as the company’s strategist helping build the systems, structure, and long-term direction that support Amara Shia’s expansion.

Together, they transformed what started as a humble reselling venture into a growing jewelry company known for its curated collections, custom designs, and trusted sourcing.

Today, Amara Shia Jewelry continues to expand, serving customers not only across the Philippines but also internationally through online platforms, live selling, and jewelry exhibitions. The company also invests in modern diamond authentication technology to ensure the quality and integrity of every piece offered to clients.

What makes Amara Shia unique is not just the jewelry itself, but the community behind it. The company has grown into a dynamic organization supported by a dedicated and continuously expanding team, with professionals across sales, operations, marketing, and customer service working together to deliver exceptional experiences.

As the brand grows, Amara Shia has also begun developing new sub-brands and initiatives under its umbrella, reflecting the company’s vision to expand its reach within the jewelry and luxury space.

Beyond business, the company quietly participates in community outreach and charitable initiatives, reflecting the values that shaped its beginnings. Having experienced hardship firsthand, Shina believes in giving back whenever possible and supporting efforts that uplift communities.

At its core, Amara Shia Jewelry is more than a luxury brand. It is a testament to what faith, perseverance, and integrity can build over time.

Guided by the belief that trust is priceless, the company continues to create jewelry that carries not only beauty and value but also meaning.